I need a conclusion statement (ppragraph) for Google Glass Research Paper

I need a conclusion statement (ppragraph) for Google Glass - Research Paper Example Google glass is a new application, and people are not familiar with its usability. It has applications that are different from those existing in mobile computers such as car navigation system, laptops, and cell phones. The Google Glass software is at the trial stages hence can be considered immature and difficult for people to apply. It is also not practical for the Google to physically train their customers on how to use the gadget. However, there are some programs that can be accessed via internet that can train people on how to use the Glass. The programs are also able to involve people from their convenient places such as their homes and workplace by giving feedback as well as asking questions (Kaufman 77). The fact that the Google Glass is a new technology, many users fear that their privacy may be jeopardized. Some think that the gadget may be used in monitoring their privacy in their workplace as well as their homes. People using the Glass scare others by making them think that the persons wearing the Glass is secretly taking photos and videos which can be shared to a remote server and be used for other purposes. It is as a result of the breach of privacy that people are barred from using the Glass in places such as casinos and other personal businesses premises. Though the gadget is used in sending and receiving text, e-mails, news updates and photos just like the phones, the Google has to address issues related to privacy. The fact that the technology is very new in the market, not much has been done to determine its safety on the users. There are reported cases where people without vision problem experience headache and eyestrains after using the glass for a short time. There is also an unknown risk to people with eye problems such as those who had once undergone a Lasik surgery after using the Glass. The use of the Google Glass is also not suitable for children under the age of 13

Correlation Assignment Example | Topics and Well Written Essays - 250 words

Correlation - Assignment Example Correlation helps so much and the complex correlational designs that are there recently are of so much help since they allow very little causal inferences (Riccardo, 2005). Some of the variables such as those which are related to malnutrition and other cases like age and birth order since they correlational in nature. They require correlational evidence in order to be proven scientifically. Correlation is also very important in statistics since it helps us so much to make predictions since when one is able to understand the score of something one is able to predict more accurately the next score having basis on correlation. Under controlled experimental conditions the evidence that has been gotten from studies that have used correlation one can be able to test the evidence. Correlation is a very good method and by the use of its designs appropriately causal inferences are limited. It is cheaper when using some of the correlation. Most of the methods used in correlation are not expensive. It is very fast and cheap and also easy to apply. It helps the researchers to collect data in a very short time. Correlation is very effective (Thomas,

The IKEA Business in the UAE According to the Market Demand Research Paper

The IKEA Business in the UAE According to the Market Demand - Research Paper Example In order to acquire the market share and to be labelled as one of the leading businesses in the world, IKEA has its control over the channels of production and distribution (BusinessWeek 2005). Due to the significance of marketing channels for market acceptance and profitability, developing a formal planning process for formulating and choosing channels is vital (Stern & El-Ansary 1982, p. 222). Much of this control is spelt out in its code of conduct that it calls â€Å"The IKEA Way on Purchasing Home Furnishing Products† (IKEA 2010). This code was launched in 2000 (IKEA 2010). It indicates what suppliers should look forward to from IKEA and suggests what IKEA should expect from its suppliers (IKEA 2010). It not only spells out its expectations in terms of legal requirements, working conditions, external environment, and forestry management but also puts a great deal of emphasis on the active prevention of child labour (IKEA 2010). These policies and guidelines will be utiliz ed when implementing the IKEA business in the UAE. As previously mentioned, IKEA’s biggest competitive advantage over other home stores is its low prices. The low prices are the single element that drives IKEA’s cost reduction strategy. This strategy provides the company with its greatest opportunity but also its greatest challenge. The firm is passionate about cutting costs and transferring savings to the customer. This cost-cutting governs the process of design. Therefore, unless a design can be made affordable, it will not end up in IKEA’s showrooms or catalogues no matter how otherwise marketable the item might be.

I need a conclusion statement (ppragraph) for Google Glass Research Paper

I need a conclusion statement (ppragraph) for Google Glass - Research Paper Example Google glass is a new application, and people are not familiar with its usability. It has applications that are different from those existing in mobile computers such as car navigation system, laptops, and cell phones. The Google Glass software is at the trial stages hence can be considered immature and difficult for people to apply. It is also not practical for the Google to physically train their customers on how to use the gadget. However, there are some programs that can be accessed via internet that can train people on how to use the Glass. The programs are also able to involve people from their convenient places such as their homes and workplace by giving feedback as well as asking questions (Kaufman 77). The fact that the Google Glass is a new technology, many users fear that their privacy may be jeopardized. Some think that the gadget may be used in monitoring their privacy in their workplace as well as their homes. People using the Glass scare others by making them think that the persons wearing the Glass is secretly taking photos and videos which can be shared to a remote server and be used for other purposes. It is as a result of the breach of privacy that people are barred from using the Glass in places such as casinos and other personal businesses premises. Though the gadget is used in sending and receiving text, e-mails, news updates and photos just like the phones, the Google has to address issues related to privacy. The fact that the technology is very new in the market, not much has been done to determine its safety on the users. There are reported cases where people without vision problem experience headache and eyestrains after using the glass for a short time. There is also an unknown risk to people with eye problems such as those who had once undergone a Lasik surgery after using the Glass. The use of the Google Glass is also not suitable for children under the age of 13

The IKEA Business in the UAE According to the Market Demand Research Paper

The IKEA Business in the UAE According to the Market Demand - Research Paper Example In order to acquire the market share and to be labelled as one of the leading businesses in the world, IKEA has its control over the channels of production and distribution (BusinessWeek 2005). Due to the significance of marketing channels for market acceptance and profitability, developing a formal planning process for formulating and choosing channels is vital (Stern & El-Ansary 1982, p. 222). Much of this control is spelt out in its code of conduct that it calls â€Å"The IKEA Way on Purchasing Home Furnishing Products† (IKEA 2010). This code was launched in 2000 (IKEA 2010). It indicates what suppliers should look forward to from IKEA and suggests what IKEA should expect from its suppliers (IKEA 2010). It not only spells out its expectations in terms of legal requirements, working conditions, external environment, and forestry management but also puts a great deal of emphasis on the active prevention of child labour (IKEA 2010). These policies and guidelines will be utiliz ed when implementing the IKEA business in the UAE. As previously mentioned, IKEA’s biggest competitive advantage over other home stores is its low prices. The low prices are the single element that drives IKEA’s cost reduction strategy. This strategy provides the company with its greatest opportunity but also its greatest challenge. The firm is passionate about cutting costs and transferring savings to the customer. This cost-cutting governs the process of design. Therefore, unless a design can be made affordable, it will not end up in IKEA’s showrooms or catalogues no matter how otherwise marketable the item might be.

Identifying the Intertwining Aspects of Free

Identifying the Intertwining Aspects of Freedom Essay To truly comprehend the depth of ones’ determination, a literary character-psychologist must take a step back and realign their perspective with various individualistic and public opinions. In my analysis of Richard Rodriguez’s: Hunger of Memory The Education of Richard Rodriguez and Azar Nafisi’s Reading Lolita in Tehran I shall ponder the intricacies of several major themes associated within these controversial texts. In uncovering the underlying principles, we must first accept that there are intermingling concepts and themes. These themes and concepts are vital to the overall arguments found in each literary work. My analysis shall play a key role in evaluating how each piece plays its own role within the respective work. My diligent analysis shall ultimately focus on: the interweaving significance of self-identity, the essence behind a characters acceptance of public identity, the overwhelming drive to be successful in an ethnocentric society, the challenges associated with overcoming adversity, the complex vitality of ones’ definition of freedom(s), and finally the all-encompassing importance associated with education. My scrutiny of these works shall bring several sources into play in order to support the conclusions being drawn within this paper. Along with two literary works which emphasize the central themes expressed above, I shall be incorporating the movie, iRobot, one magazine article, one newspaper article, a reliable internet source, a singular case study, and lastly a peer interview into the scope of my paper. From the get-go, I shall seek to instill within the reader the acceptance that these themes are both an internalized as well as externalized challenge. We shall be uncovering how these changes affect different individuals on differing emotional, psychological, sociological, and physical levels. Let us proceed with comprehending the significance of how self-identity is formed on the part of our characters and how it affects our perspective of self-freedoms. Self-identity is essentially a private perspective being formed of how one reflects how they see themselves. Per Wikipedia, this self-concept is all about the â€Å"mental and conceptual understanding and persistent regard that sentient beings hold for their own existence† and is key to comprehending who you feel that you truly are on the inside. On the part of Richard Rodriguez, his self-perspective was one of true confusion where his â€Å"words could not stretch far enough to form complete thoughts† and his embarrassment â€Å"to hear (his) parents speak in public (where) their high-whining vowels and guttural consonants† was so unlike â€Å"the way gringos spoke† (14-15). Lost within his own misconceptions of American versus his Mexican immigrate status, he succumbed to being quiet, and timid. In his novel, he reflects that today he hears â€Å"bilingual educators say that children lose a degree of ‘individuality’ by becoming assimilated into public society† but they fail to see that assimilation has its benefits and is a necessity (26). This is because it eventually leads to a public individuality versus the private one; hence, isolation is less prevalent. Feeling secure within the world of books, he delved into reading and acquiring acknowledge as a means to understanding his essence. This tactic was one method of uncovering ones’ self-identity. The old saying that knowledge is power always plays an intricate role within a developing young mind and personality. For Rodriguez, this attainment of knowledge led to a greater comfort level in his sense of freedom. The case study from Economic Mobility of Immigrants in the United States from Economic Mobility Project states that â€Å"†¦second generation immigrants exceed the educational attainment of the first generation†¦(where) education is (considered) one vehicle that immigrants use to help their children get ahead. † This case study indicates that education is a determinant of wages and income in the United States, which Rodriguez had the early foresight to see. The bar graphs presented in this case study show that there is a definite correlation between those without an education from immigrants families and the amount of money they brought in weekly and annually. Because Rodriguez was socially disadvantaged, came from a family without an education, and characterized as lacking linguistic skills, he found himself literally tongue-tied in social environments. Instead he wisely shut himself off from the social world, and uncovered the monumental significance of learning material that children his age perhaps ignored. This level of sophistication created a self-identity tied to sophisticated thoughts and impressions. He indicates that he â€Å"felt that (he) had somehow committed a sin of betrayal by learning English† and though he acknowledges that he â€Å"turned to English with angry reluctance† he felt that his parents â€Å"encouraged (him) to learn English† (30). His social growth was stagnate at first by his overwhelming concern that people did not comprehend his immigrant status, but upon coming to terms with his ethnocentric background and westernization his self-awareness grew by leaps and bounds. As a â€Å"scholarship boy† (62) , he found himself literally memorizing words and phrases presented to students by their teachers. His self-identity became inter-wound with the idea of success, and this was â€Å"his primary reason for success in the classroom†¦(and) that schooling was changing and separating him from the life he enjoyed before becoming a student† (45). His drive for education enabled him to seek out new information and achieve successes that he might otherwise not have sought out. He has had the chance to incorporate his self-identity into an acceptance of his public one. His public identity was fashioned after society saw a well-educated Mexican immigrant who was driven by education and knowledge to pursue his dreams for higher education. Prior, the public had seen immigrants as mainly blue collar works with limited English linguistic skills and considered immigrants to be worthy of only remedial jobs. He reflects that â€Å"dark skin for my mother was the most important symbol of a life of oppressive labor and poverty†¦and the work (his) father found in San Francisco was work for the unskilled. A factory job†¦(where there was)†¦noise and heat.. and the dark stench of old urine† (119-120). These stories from his parents and awareness of blue collar jobs aided Rodriguez in his endeavors to educate himself; thus building a higher level of self-esteem that he otherwise would have lacked considering his preoccupation and concern that he was of immigrant status. His early and youthful withdraw from his family might be considered somewhat of a con, but in fact it showed him that his family in its way supported his desire to be successful and not become part of the blue collar workforce. His assimilation and learning of English lead to â€Å"diminished occasions of intimacy† at home because he â€Å"sensed the deepest truth about language and intimacy: Intimacy is not created by a particular language; it is created by intimacies† where this feeling arose because he used his public language, English, most of the day to move â€Å"easily† through society. (32) Through mature self-awareness he later became aware of the value associated with family and seemingly acknowledges that his family and immigrant background was like a reverse role model-ship. One example of this distance was when his father one day â€Å"opened a closet†¦and was startled to find me inside, reading a novel† (45) which was highly unusual and led to his family joking about what he â€Å"sees in (his) books†. This cultural adversity and mental hardships molded Rodriguez into a man who was ultimately virtuous, highly respected, successful, and knowledgeable. It also encouraged him to intellectually analyze material and find security in learning. This ethnocentric challenge to fit in is not unheard of for first generation children of immigrants. In reality, there are many immigrants from all over the world who come to America seeking to fulfill their hopes and dreams. Some come here under refugee status, some as students, others as H1 workers, and many as illegal immigrants. It is interesting that many have their own story and experience to tell about living in a foreign country. From my driving instructor, Victor Yang, I told that in Saudi Arabia they arrest both the driver and spouse of the driver if they were caught drinking while under the influence. You would think that only the guilty party would be affected, but in this manner the spouse too suffers. Therefore, the husband would probably feel less inclined to commit such a crime again as his loved ones too pay a penalty for violating the law. It might eliminate the freedom of the innocent, but for some it is the psychological and emotional embarrassment suffered by the guilty which limited the violations. I had the opportunity to work with a Muslim refugee from Bosnian who came to America as a teenager, and who was given the hard responsibility of caring for her one-armed mom whose left arm was blown off in the Bosnian marketplace, illiterate father, and young sister. She had to perform all the linguist responsibilities of obtaining paperwork, living space, find a job for her father, enrolling her kid sister in elementary school, running a household, and finally making her way through school. Her determination for education, her drive to live up to her own self-identity, her goals, and her insistence that the family not be on welfare lead to her having a successful job in corporate America. During my many conversations with her, I have heard how difficult it can be to insert your awareness of yourself and goals into a society which covertly favors Americans versus immigrants. Hers too is a story of triumph over adversity. Hers too is the story of many immigrants who faced identity hurdles, but stuck to their determination and knowledge-driven mindset. Her motto is â€Å"Always be self-driven and self-aware. † From my friend’s experiences as immigrant, I found myself curious as an American in uncovering if this â€Å"melting pot† was truly functional or fictional. One newspaper article that I ran into within the Washington Post, â€Å"America’s Racial and Ethnic Divides: Immigrants Shunning Idea of Assimilation† illustrates how a naturalized Mexican does not feel like she is American and she â€Å"resists the idea of assimilating into U. S. society (because she says) ‘I think I’m still Mexican†¦when my skin turns white and my hair turns blonde, then I’ll be an American†. From her external perspective and self-image, like Rodriguez had encountered, she is being differentiated by her skin color. The article points out that â€Å"it is no longer the melting pot that is transforming them, but they who are transforming American society. † Their inputs and idea of freedom and identity enable them to bring new perspectives and ideas into the American society; hence, the melting pot theory is invalid. We might consider it more to be a bowl of chili where every ingredient plays its own role in the end flavor. This ‘segmented assimilation, in which immigrants follow different paths to incorporation in U. S. society’ allows for immigrants to educate themselves and take advantage of opportunities and freedoms that they might not otherwise have. This also enables them to more easily face hurdles and complexities within their public identity. Richard Rodriguez found himself in a more difficult position because of his desire to not be defined as Mexican; which was his own self-identity in question.

PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals

PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals This is a report about entering a new market of AstraZeneca which is one of the worlds greatest pharmaceutical manufacturing companies. Being an international manager of this company, this report clearly shows the marketing plan of the company. 1.0 Introduction of AstraZeneca pharmaceuticals AstraZeneca pharmaceutical is a rapidly leading growing company that has branches in several countries. This company was formed on 6 April 1999 through the merger of Astra AB of Sweden and Zeneca Group PLC of the UK two companies with similar science-based cultures and a shared vision of the pharmaceutical industry. It is a company fully focused on single purpose, to enable the people life altering condition to live better lives. It has a portfolio of products for major diseases like cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation. The motto of the company is to build a significant difference to patient throughout great medicines that bring do good to for patients and add value for stakeholders and society. Product market characteristics AstraZeneca is an innovative driven biopharmaceutical global business that supplies their products in more than 100 countries. In many countries, it manufactures the products while also export products to countries where they do not have manufacturing operations. With the aim to be success, AstraZeneca has developed flexible marketing strategies to market and distributes its products in local areas of emerging market. The company focuses the skills and resources in six important areas of health care. It discovers, develops, manufactures and markets prescription pharmaceutical on the areas which include cardiovascular, cancer, infection, gastrointestinal, respiratory and inflammation. AstraZeneca is providing medicines for these worlds serious diseases. Now a day, people of every country is suffering from different type of bacterial infection. The death rate in developing country due to inflectional diseases is also increasing due to lack of appropriate medicine. There is a high demand of antibiotic medicine around the world in developing countries as well as in developed countries. Performance of AstraZeneca The performance at AstraZeneca is committed to achieve the financial and strategic objectives at the same time as maintaining the core values as the number one priority in counting to bring the best products to market all over the world. Research and Development is a key competitive advantage for this company. Without RD AstraZeneca could not have become the global leading biopharmaceutical company. The revenue of the company in 2009 was increased by 7% as well as new emerging markets businesses grew strongly by 12% revenue in constant currency time. There was improved in efficiency throughout the organization and some extra gains within other income. Although company revenue growth is slowing down due to continuous pressure on healthcare costs and pricing as well as vast competition from generic medicines, the demand for health care will derive the company future growth remain strong. (AstraZeneca Annual report 2009) 2.0 International marketing planning According to McDonald, marketing planning is a structured way of identifying a range of options for the company, of making them explicit in writing, of formulating marketing objectives which are consistent with the companys overall objectives and of scheduling and costing out the specific activities most likely to bring about the achievement of the objectives.(L S Walsh, International Marketing, third edition) 2.1 Internal and External environment It is also needed to take into consideration those internal factors close to the unit that have a direct impact on the unit and AstraZeneca strategic marketing.   These will include:   CUSTOMERS   AstraZeneca survive on the basis of meeting the needs, wants and providing benefits for their customers. Failure to do so will result in a failed business strategy.    EMPLOYEE   Employing the correct staff and keeping these staff motivated is an essential part of the strategic planning process of a AstraZeneca. Training and development plays an essential role particular in service sector marketing in-order to gain a competitive edge. The success is due to the 62,000 people they employ in their businesses. SHAREHOLDERS   It is the responsibility of the AstraZeneca to meet the expectation of Shareholder and perception. This company is trying its best to fulfill its strategy so that they can meet shareholdersexpectation.   When dealing with the marketing environment it is important for a company to become proactive. By doing so, they can create the kind of environment that they will prosper in and can become more efficient by marketing in areas with the greatest customer potential. It is important to place equal emphasis on both the macro and microenvironment and to react accordingly to changes within them. External strategy The PEST analysis examines changes in the marketplace caused by Political, Economic, Social, Technological factors. Political is political change whether it be through the European Union or the UK, from one party to another in control. Economic influences are the level of interest rates and the level of inflation. Social change involves changing attitudes and lifestyles. Technological change creates opportunities to invest in new products cutting costs. Political factors The government can have a major influence on the eating out industry, as all laws are passed through parliament. The types of laws that can affect the eating out industry are, tariffs on imports, a possible raise in value added tax and new health and safety laws, and also there is the possible introduction of laws from the European Union. So government regulations and legal issues have a direct impact on the way AstraZeneca operates. In result of growing awareness of the environmental consequences, U.K Government is planning actions to ensure aviation reflects its environmental impacts. Proposals are emerging for a tax on aviation, fuel and VAT on air tickets. Governments taxation policies and decision about the increase in the petrol prices have affected the buying power of the individuals in U.K. All of the above can cause a rise in costs so prices may rise in order to pass the costs onto the consumer. Economical factors AstraZeneca is also affected by economical factors nationally and globally. Whether an Economy is in a boom, recession or recovery will also affect consumer confidence and behavior. Economic factors have affected the purchasing power of potential customers, and the state of the internal/external economy in the short and long-term. As a result the company needs to consider: à ¢Ã¢â€š ¬Ã‚ ¢ Economic growth à ¢Ã¢â€š ¬Ã‚ ¢ Interest rates à ¢Ã¢â€š ¬Ã‚ ¢ Inflation rate à ¢Ã¢â€š ¬Ã‚ ¢ Budget allocation à ¢Ã¢â€š ¬Ã‚ ¢ The level of inflation à ¢Ã¢â€š ¬Ã‚ ¢ Employment level per capita   Interest rates are the lowest they have been for forty years and this affects the rate of consumer spending on goods and services. The rate of interest affects the economy through its influence on aggregate demand, the higher the rate of interest, the lower the rate of aggregate demand. A fall in interest rates usually means that assets rise in value; this means that consumers become wealthier. Social factors Social factors will include the demographic changes, trends in the way people live, work and think and cultural aspects of the macro environment. These factors affect customer needs and the size of potential market: à ¢Ã¢â€š ¬Ã‚ ¢ Population growth rate à ¢Ã¢â€š ¬Ã‚ ¢ Age distribution à ¢Ã¢â€š ¬Ã‚ ¢ Internal/external emphasis on safety à ¢Ã¢â€š ¬Ã‚ ¢ Internal/external attitudes to change à ¢Ã¢â€š ¬Ã‚ ¢ What is the stakeholder expectation of the unit?   Technological factors The complexities of achieving business success through increased efficiency, effectiveness and competitiveness, combined with innovative applications of modern technology, has heightened the awareness of both technology and business managers towards more strategically oriented approaches for planning and management of AstraZeneca. SWOT Factors SWOT factors refer to the strength, weaknesses, opportunity and threats of the company. The main strengths of AstraZeneca are its brands. It has an ability to deliver the potential of existing and future products through the power and reach of a combined global sales and marketing resources. It has a wide spread class coverage in key therapy area such as cardiovascular and respiratory diseases due to complementary nature of product. It is focused on constantly developing new products to expectations. Since it is a global industry it is a member of many organisations all over the world. The world population has doubled in the last 50 years from three billion to over six billion and is expected to reach nine billion by 2050. In addition, the number of people who can access the highest standards of healthcare continues to increase, particularly among the elderly, who represent a rising proportion of populations in developed nations and continue to offer opportunities for the industry to supply an expanding number of patients who can benefit from medicines. Currently, the threat of new viable competitors in the global industry is not very substantial. The main rivals of the company are GlaxoSmithKline plc, Merck Co.Inc, Novartis AG. The threat of substitutes, however, is a very real threat. The UK, and especially London, has been a prime target of the religious fundamentalists and terrorist outfits. London and other cities in the UK have been frequently under high alert since9/11 in general and after the war in Iraq in particular. 2.3 Marketing goals and objectives The main objectives of the company is to be the worlds largest pharmaceuticals company and to build a significant difference to patient all the way through great medicines that bring do good to for patients and add value for stakeholders and society. Boosting efforts to source improvement from outside the company and working in partnerships across all aspects of RD to broaden the base for a success. Market analysis Now a day, people of every country is suffering from different type of bacterial infection. The death rate in developing country due to inflectional diseases is also increasing due to lack of appropriate medicine. The demand for health care is more in every country so the companys future is bright and growth remains strong. Population are increasing and people are living longer. There is a high demand of antibiotic medicine around the world in developing countries as well as in developed countries. Although this company has its market in different countries, there are more countries where this company can gain its market. So, I have a target to provide medicines for inflectional diseases in new market. Merrem/Meronem (meropenen) is an ultra broad spectrum injectable antibiotic for a wide variety of serious infections, including meningitis and pneumonia. To meet the goals of the company even though it has its market in more than 100 countries, being an international manager of the company I would like to enter into other new market. So, first of all I am going to research the business environment of the country. I have chosen four countries Singapore, Bangladesh, Sri lanka and New Zealand. By doing PEST analysis of these countries I would choose the best one for my new market. PEST ANALYSIS OF FOUR COUNTRIES Countries Political factors Economical factors Socio cultural factors Technological factors Demographic factors Singapore Political condition is stable as there is parliament republic ,English law is accepted Highly developed and free market economy and GDP rate is also higher than other developed countries. Mix of culture and education is the main instrument Excellent transportation, communication system Population is less than other three contries ,total area is 756950sqkm Bangladesh political condition is not stable, Poor economic condition due to recession Different types of languages and religions, health standard is improving Modern communication system and advanced road system 7th highest population in the world Sri lanka republic Developing country, estimated GDP growth rate is 3.5% Various languages and religion, multi ethnic countries Sophisticated transportation communication services Population is estimated 20,238,000 New Zealand Free market economy, can compete globally Modern, Prosperous and high standard of living Rich in culture, different religious Excellent technological factors services Population is 43677000. Source: Wikipedia of all countries According to PEST analysis, I found New Zealand and Singapore are the strong country than Bangladesh and Sri lanka in every aspect. Among these two countries I am going to choose New Zealand for new market for my product. New Zealand is one of the prosperous and high living standard countries. Political environment is stable so there is no difficulty for the businesses. Since 99% of people are educated they are aware about their health and they demand for better healthcare. The average life expectancy is 80 years, as people live longer they suffer from different diseases. 3.0 Market Entry Strategy There are different methods of entering an overseas market. Expansion of business into international market can be done through following mechanisms which are discussed below. Export Joint Venture (franchising, licensing) Foreign Direct Investment Export: It is a traditional and well established method of market entry to foreign markets. This method is less expensive as we dont have to establish new company in other market but have to find distributor for my product. Joint venture: In this type the two or more companies in different countries agree to perform the business and share the profit and bear the losses. Nowadays this method is famous as there is low risk and burden is divided. Joint venture can be done in two ways: licensing and franchising Licensing: It is a wide range of agreements relating to the sale or leasing of industrial or commercial expertise by one party to other in returns for valuable considerations. Franchising: it is a form of licensing by which the franchiser provides a standard package of components or ingredients together with management and marketing services. The franchisee provides capital, market knowledge and personal involvement. Foreign Direct Investment: It is the direct ownership of facilities in the targeted country. It is the 100%investment in that country. It can be done by acquisition of existing company in the targeted country. Advantages and disadvantages of market entry methods Methods Advantages disadvantages Export Less expensive, minimize investment, efficiency as there is speed entry. Limits access to local information and market, transportation cost may be high, risk of exchange rate of currency joint venture Low risk, less investment required, overcomes ownership and cultural distances Conflict between two parties, differences in cultures and management styles Foreign direct investment Greater knowledge of the market, 100% control, gives the company fully protection Higher risk than other methods, lack of managerial skills as well as ,expensive, 4.0 Implementing marketing plan ps Product Price Place promotion .